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Any professional knows that in order to keep up with changes in the communication industry, they need to be open to new ideas and new ways of doing things. Reading books, articles and journals by credible experts is an easy way to stay up to date and learn from others. One book that should beContinue reading “New Rules: A Required Reading for Professionals in the Marketing Space”

It’s no secret that social media has revolutionized today’s world. Social platforms such as Facebook, Twitter, Instagram, YouTube and Snapchat have transformed the way our entire society functions including the way we interact with our family, friends and colleagues. The power of social media is no different in the realm of public relations.  In orderContinue reading “Social PR Secrets: A Must-Read For Anyone in PR”

Have you ever come across a photograph that was so powerful, so poignant, and so full of life that it took your breath away? An image so captivating that you can’t help but stop and take notice? A photo that transports you out of your desk into the exact moment of time that was captured? Continue reading “How to Help Your Photographs Tell Better Stories”

Today’s consumers rely on search engines to help them find everything from local eateries to B2B companies. This means that regardless of what your business offers, your target audience is most likely searching for products or services like yours on general search engines like Google, Bing or Yahoo. And if you want to attract themContinue reading “Back To Basics: What You Need To Know About SEO”

As traditional forms of media struggle to stay afloat, the media landscape is growing and evolving every year. This reality requires PR professionals to adapt and stay nimble in navigating the emergence of new media. In order to be successful it often comes down to the right media relations strategy. The role of media relations PutContinue reading “How to Build A Successful Media Relations Strategy”

In today’s distracted and information-saturated society, communication professionals struggle to connect and unify their message across channels. For this reason, social storytelling is perhaps the most effective vehicle for making the connection between the story itself and your brand’s content.  Storytelling, in the social media marketing sense, is the use of social media to tellContinue reading “6 Ways To Jumpstart Your Social Storytelling Strategy”

With any job, it can be difficult to separate your work from home life. Throw a pandemic and a position that’s predominately online into the mix, and the lines can become quite blurred very quickly. As a digital marketing professional, I’ve often thought about the professional versus personal balancing act online. How much is tooContinue reading “Professional vs. Personal: The Balancing Act of Social Media”

Ambition is something that has always driven me, even from my earliest memory…